What is Woila?
Woila is an AI marketing assistant for small businesses. It is a web app (at app.woila.ai) that combines three jobs that usually need separate tools or an agency: creating ad creative, publishing social media content, and running paid ads on Meta.
You give Woila your products and a few lines about your business. Its AI assistant, Oki, then generates on-brand images, videos and copy, proposes a content calendar, schedules and publishes the posts you approve, and helps you build and monitor Facebook and Instagram ad campaigns.
- Product type
- AI marketing assistant (web app)
- Made for
- Small businesses, ecommerce brands, local businesses, solo creators
- Creates
- Image ads, product photos, short video ads, captions, ad copy
- Publishes to
- Instagram, Facebook, TikTok · Meta ads
- Price
- Free plan; paid plans from $7.99/month (USD)
- Made by
- Woila Inc., Ottawa, Canada
Who Woila is for
Woila is built for businesses that need a steady stream of marketing without a design team or an agency:
- Ecommerce and product brands that want ad creative built from their real product photos.
- Small and local businesses that need to post consistently and keep an eye on nearby competitors.
- Solo creators and founders who run their own social accounts and Meta ads.
- High-volume sellers that post and advertise every day and need more credits and storage.
Problems Woila solves
- No time or budget for creative production. Woila generates product images and short video ads from photos you already have.
- The blank page. Discover shows ad inspiration you can remix with your own product, and Oki can plan a full content calendar around your goals.
- Inconsistent posting. Approved posts are scheduled and published to Instagram, Facebook and TikTok automatically.
- Complicated ad setup. A guided flow and AI autofill walk you through Meta campaign goals, audiences, budgets and placements.
- Too many tools. Product library, creative, captions, calendar, publishing, ads and performance live in one place.
How Woila works
- Tell Woila about your business.Add your website and Woila reads it to pick out what you sell, who it's for and how you sound. You check everything before it's used.
- Build your product library.Upload product photos with a name and short description (or accept products found on your site). Every future ad uses them as visual and written context.
- Ask Oki or pick a mode.Describe what you need in plain language, or work in Create, Consult, Market or Auto mode.
- Review the plan.Before acting, Oki shows a workflow preview of the steps it will take. You approve, regenerate or cancel.
- Publish, schedule or launch.Approved posts go to your connected Instagram, Facebook or TikTok accounts; campaigns are created in your Meta ad account.
- Track and improve.Post and ad results flow back into Woila, which can suggest what to change next.
Meet Oki, Woila's AI assistant
Oki is the assistant you talk to inside Woila. Ask for an outcome in everyday words and Oki turns it into a plan — gathering your product details, generating the creative, writing copy, preparing the post or campaign — and pauses for your review before anything goes live.
Things you can ask Oki
The four modes
Create
Generate image and video creative. Write a prompt, attach a saved product or a photo, pick a studio style, an aspect ratio and (for video) a 4, 6 or 8 second length, then approve, regenerate or cancel the result.
Consult
Research and advice. Compare your business with local competitors (Instagram followers, Google Maps ratings), run a competitor audit of their content, offers, ads and reviews, and ask what to do next and why.
Market
Paid ads on Meta. See campaign performance, account data and existing campaigns in one dashboard, create campaigns with a guided setup, and add ad sets with AI autofill for audience, optimization and placements.
Auto
Describe the outcome and Oki works out the steps — for example, writing a caption for a saved creative and publishing it to a connected Instagram account after you review it.
A chat message with Oki uses 1 credit; long, multi-step requests use up to 3.
Features
AI image ads and product photos
Attach a saved product, describe the angle, and Woila produces a finished image ad with matching, benefit-led copy. Pick from 12 studio styles and the 1:1, 4:5, 9:16, 16:9 aspect ratios for feeds, stories and banners. Background removal gives you clean product cut-outs. Each image costs 5 credits.
AI video ads
Create short vertical or horizontal video ads from a product: choose the format, a 4, 6 or 8 second length and 720p or 1080p, attach the product, then approve or regenerate the result. Finished videos are saved to My Creations for ads, landing pages and social posts. Video generation is included on the Pro and Max plans.
Discover: inspiration you can remix
Browse a gallery of ad creative, inspect the style tags that describe each look, and recreate the concept with your own product. Woila uses the original as a style reference, not something to copy.
Social media publishing and scheduling
Woila writes captions, shows a review card with the image, platform, destination and caption, and publishes to Instagram, Facebook or TikTok once you approve. The content calendar shows everything that's planned; drag a post to another day to reschedule it, or click it to edit.
AI content calendar and autopilot
Ask for a calendar built around your goals and Woila plans the posts for the period. You choose how much it does without asking:
- Every step (default): plans, images and scheduling each wait for your OK.
- Approve the plan once: images are made and posts scheduled without asking again, and the next calendar is drafted for your approval before this one ends.
- Full autopilot: the next calendar starts on its own 24 hours after Woila emails it to you, unless you hold or change it.
Meta ad campaigns
Market mode brings your Meta ad accounts into one dashboard with campaign performance and KPIs. A guided wizard walks through the campaign goal, name, Facebook Page, buying type and special ad category, audience and Advantage+ placements, and saves new campaigns as drafts by default. Inside a campaign you can add ad sets with Autofill with AI for audience, optimization and placements, and create ads from your creatives.
Two settings help you manage spend:
- Weekly review (on by default): once a week Woila compares your ads and suggests one change, such as pausing the weakest ad and trying variants of the best. Nothing changes until you tap.
- Spend guardrail (opt-in): pauses a campaign if the cost per result more than doubles over three days, and tells you straight away.
Consult: competitor research and advice
Compare your business with competitors on signals such as Instagram followers and Google Maps ratings, run a competitor audit that researches their content, offers, ads and reviews, and ask Oki what to do next and why. Results arrive as a chat message.
Automatic replies (auto-engagement)
On paid plans, Woila can reply to comments, mentions and messages on your connected Facebook Pages and Instagram accounts, and keeps a record of what was sent so you can audit it. Each reply uses 1 credit, with a monthly cap per plan.
Product library
Store products with multiple photos and descriptions, favorite them, download images, remove backgrounds, and find them again with search, sorting and filters. The library is what keeps your prompts short and your ads accurate to the product.
Platforms and integrations
| Platform | What Woila does with it |
|---|---|
| Publish and schedule posts to Instagram business accounts; automatic replies to comments, mentions and direct messages. | |
| Publish and schedule posts to Facebook Pages; automatic replies to comments, mentions and messages. | |
| Meta Ads | Create campaigns, ad sets and ads in your Meta ad accounts and track their performance in Woila's Market dashboard. |
| TikTok | Post videos to your TikTok account or send them to your TikTok drafts, and track profile and per-video results over time. |
| Your website | Woila reads your site during onboarding to learn what you sell, who it's for and how you sound, and can suggest products from it for your library. |
You connect accounts inside the app and approve the permissions. Disconnecting an account revokes Woila's access and deletes the data stored from it.
Pricing and credits
Woila has a free plan and three paid plans, billed monthly or annually in USD. Every plan includes 1 connected brand (one Facebook Page and one Instagram account).
| Plan | Monthly | Annual (per month) | AI credits / month | Videos | Published posts / month |
|---|---|---|---|---|---|
| Free | $0 | — | 20 | Not included | 3 |
| Starter | $7.99 | $6.63 | 80 | Not included | 30 |
| Pro | $39 | $32 | 400 | Up to 5 | 100 |
| Max | $199 | $165 | 1,900 | Credit-bounded | Unlimited |
Credits pay for AI work: an image is 5 credits, a video 12–34 credits, a chat message 1 credit. See Woila pricing, plans and credits for every limit, credit cost and top-up.
Paid plans start at $7.99 a month; the most popular plan, Pro, is $39 a month.
Control, safety and privacy
- You approve what goes out. Oki previews its plan before acting, and posts can be reviewed and edited before publishing.
- Paid ads start safe. New Meta campaigns are saved as drafts and new ad sets start paused unless you choose otherwise.
- You own your content. You keep ownership of what you upload and what is generated for you.
- Your content isn't used for training. Woila does not use your uploaded content to train third-party models and does not sell personal data.
- Security. Data is encrypted in transit (TLS) and at rest, and connected-account tokens are encrypted with AES-256-GCM.
Details are in the Privacy Policy and Terms of Service.
Frequently asked questions
What is Woila?
Woila is an AI marketing assistant for small businesses. It creates image and video ads from your products, writes captions and ad copy, plans, schedules and publishes posts to Instagram, Facebook and TikTok, and helps you set up and track Meta ad campaigns — all in one web app at app.woila.ai.
Who is Woila for?
Small businesses, ecommerce and product brands, local businesses and solo creators who need a steady stream of ads and social content but don't have a design team or an agency.
Who is Oki?
Oki is Woila's AI assistant. You ask in plain language — for example "create an Instagram story ad" or "summarise your campaign performance" — and Oki shows a plan of the steps it will take, then generates the creative, copy, posts or campaign settings for you to review.
Which social media platforms does Woila support?
Instagram, Facebook and TikTok for organic posts, and Meta (Facebook and Instagram) for paid ad campaigns. You connect your accounts inside the app and can disconnect them at any time.
Can Woila create video ads?
Yes. On the Pro plan (up to 5 videos a month) and the Max plan (limited only by credits), Woila generates 4, 6 or 8 second videos in 720p or 1080p, in formats such as 9:16 for Reels, Stories and TikTok, using styles like UGC testimonial, product demo or founder story. The Free and Starter plans don't include video.
Can Woila schedule social media posts?
Yes. Woila builds a content calendar around your goals and schedules approved posts to Instagram, Facebook and TikTok. You can drag a post to another day to move it, or edit it before it goes out.
Will Woila post or spend money without my approval?
Not unless you choose to. By default, plans, images and scheduling each wait for your OK, and posts can be reviewed and edited before they are published. The guided Meta setup saves new campaigns as drafts and creates new ad sets paused unless you choose otherwise. You can opt in to more automation, such as approving a whole content calendar once.
How much does Woila cost?
There is a free plan. Paid plans are Starter at $7.99 a month, Pro at $39 a month, Max at $199 a month (USD). Paying annually costs less: $6.63 a month for Starter, $32 a month for Pro, $165 a month for Max.
Is there a free plan?
Yes. The Free plan includes 20 AI credits a month (about 4 images), 3 published posts a month, 1 connected brand and 300 MB of storage. It has no time limit and doesn't include video generation or automatic replies.
What are AI credits?
Credits are how Woila meters AI work. Each plan includes a monthly allowance — from 20 on Free to 1,900 on Max. An image costs 5 credits, a video 12 to 34 credits depending on length and resolution, and a chat message with Oki 1 credit (up to 3 for long multi-step requests). Generations that fail are refunded automatically.
Do unused credits roll over?
Plan credits reset at the start of each billing period and don't roll over. Credit top-ups (190 credits for $15 or 800 credits for $60) do roll over until you use them.
Can I cancel anytime?
Yes. You can cancel from the billing portal in the app at any time. Cancellation takes effect at the end of the current billing period, and you keep your plan and credits until then.
Who owns the content I create with Woila?
You do. You keep ownership of what you upload and of the content generated for you. Woila only processes it to run the service.
Does Woila use my content to train AI models?
No. Woila does not use your uploaded content to train third-party models and does not sell personal data. Access tokens for connected accounts are encrypted at rest.
Is Woila a mobile app?
Woila is a web app. It runs in the browser at app.woila.ai on desktop and mobile, so there is nothing to install.
Who makes Woila?
Woila is made by Woila Inc., a company incorporated in Canada and based in Ottawa, Ontario.
About Woila
Woila (sometimes written "Woila AI") is developed by Woila Inc., a company incorporated in Canada and based in Ottawa, Ontario. The product runs in the browser at app.woila.ai. It is not affiliated with similarly named products such as "Voila".
Questions? Email [email protected].
Try it: the Free plan includes 20 AI credits and 3 published posts a month. Start free.